ACCA SBL Statements 書寫技巧、套路

Statement分為以下兩種情況。

情況一

Statement可以是獨立的公開聲明，可以掛在官網(wǎng)上，也可以刊登在各種公開的媒體上。

具體內(nèi)容可以是聲淚俱下的公開道歉、強烈譴責的撕跨大戰(zhàn)、事后甩鍋的各種借口，總之是大公司的高管們爭權(quán)奪利，維護人設(shè)，欺上瞞下的必備良藥！以第三人稱寫作！

寫作套路

Statement from the board of XXX company

For immediate publication and/or broadcast

XXX company’s response to recent events

開頭：

This statement is issued by the board of XXX company to address several issues of + 案例背景。In response to criticisms made of XXX company and other areas of discussion made in the media/public, XXX company would like to make several points to clarify its position on these issues.

結(jié)尾：

We hope that this statement has addressed the concerns of all of our stakeholders

情況二

Statement可以是公司親自下場召開新聞發(fā)布會時的presentation，這時就是一篇聲淚俱下的新聞稿/發(fā)言稿啦，類似后面的speech。大公司一般有新聞發(fā)言人或者公關(guān)負責人替高管當?shù)叮袝r也得高管親自下場來平息公眾的憤怒！這時就得用第一人稱啦！

寫作套路

開頭：

Thank you for attending this meeting (一般是股東大會或新聞發(fā)布會)

I have been authorised by my board to provide a full and frank statement on the＋案例背景。

I will be happy to explain any particular point in more detail if required.

結(jié)尾：

Thank you for listening to this statement. I am now happy to take questions.

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